The Graphic Designer Pro logo was initially inspired by the recognisable design of Adobe software icons which are a fundamental aspect of the course content. The idea was to mimic the minimal, boxed style while incorporating the company initials into a memorable lettermark.

The logo’s simplicity allows it to be used in a number of ways and colour schemes. It can be adapted to identify each of the course modules, as well as be used in a circular format to suit specific social media platforms that call for this.

The design also caters for various alignments giving it more versatility in how and where it can be used, as can be seen with the company merchandise designs. A ‘GDP Certified’ lockup was also created for use on certificates and social media packs which become available upon course completion.

The core brand colour is a vibrant red which was chosen to help the company stand out while portraying energy and passion. This is contrasted with varying grey tones to allow for a clear visual hierarchy with regard to colour throughout the branding.

The secondary brand colours are made up of a spectrum of vibrant hues that represent the various modules of the course. These are used in conjunction with designs relating to a specific module, but can also be combined to create a ‘flag’ that can be used to add variety and portray the diversity of the GDP community.

The primary typeface of the brand is Metropolis – a clean, geometric sans serif font family with a large variety of weights as well as italicised alternatives. It was chosen to portray a clean, modern and reliable brand image, with plenty of versatility in application.

Rift is the secondary typeface, and is only used where a more condensed font is necessary to enhance the message of that design. This is the case with Facebook ads due to the limitation in sizes and aspect ratios available.

Image and video Facebook and Instagram adverts were created for lead generation. These ranged from informational videos to course offers and even simple conversational graphics.

A YouTube channel was created to build an audience of aspiring designers. Videos ranged from software tutorials, to process videos, to discussions and live Q&A’s on topics surrounding graphic design.

A weekly newsletter email was also set up, highlighting the previous week of social content as well as trending articles within the design community.

Weekly social media content was created in the form of educational posts, links to our YouTube videos and promotion for the Graphic Designer Pro platform. All posts were designed with the larger brand in mind by using consistent fonts, patterns and colours. The overarching approach was to ensure every post or slide was clear and easy to read with plenty of breathing room around elements. Custom icons were also created to highlight the story categories on the company Instagram profile.

A range of static and video ads were also created to generate leads. These ranges from educational to conversational designs with the aim to attract those interested in learning graphic design.

View the Graphic Designer Pro Instagram profile here.

I was also tasked with designing and building a website for the company. This was to act as an information point on everything related to the course and community, with external links to access the course Teachable dashboard or to purchase. It was also to feature a blog-style page where our YouTube video and other articles could be shared.

I opted to use Wordpress for the build and it was largely structured around a single page design with clear sections for information regarding course content, reviews and contact information. I opted to keep the blog aspects as separate pages as not to distract the user from the core purpose of the site.

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One of the core aspects of my work for Graphic Designer Pro was to create educational content for its members. This included marketing to be used on the company website, via email campaigns and through social media.

While tutorial videos made up the majority of the course curriculum, these were backed up with downloadable infographics, guides and template files to work from.